
Internet video sensation YouTube.com seems like a startup straight out of Silicon Valley central casting.
A year ago, co-founders Chad Hurley and Steve Chen were in between jobs, a pair of twentysomething geeks running up big credit card debts as they tooled around a garage trying to develop an easy way for people to share homemade videos on the Web.
Now they’re flirting with fame and fortune, budding media moguls in a new entertainment era that relies on unconventional channels like YouTube — by some measures, the leading video-sharing site, one that’s cultivated a huge audience while testing the bounds of creativity, monotony, copyrights and obscenity.
Having graduated from Hurley’s garage to a small office above a pizzeria, San Mateo-based YouTube Inc. is capitalizing on society’s shortening attention span and growing exhibitionism to establish itself as a window into popular culture.
Meanwhile, the buzz keeps getting louder.
As April began, Hurley said people were posting about 35,000 new videos daily at YouTube.com, luring even more viewers to an audience that’s already watching more than 35 million videos per day, most lasting 30 seconds to 2 1/2 minutes.
Just four months ago, YouTube’s visitors were posting about 8,000 videos a day while viewers were seeing 3 million videos daily.
The growth has been infectious, depending largely on referrals from users who alert their friends and family to a favorite video. Many of the viewers who discovered the site then decided to share their own videos, a factor that continually deepens YouTube’s pool of content.
YouTube’s success also is being propelled by a steady increase in high-speed Internet connections at home, making the distribution and consumption of online video more practical.
Although YouTube was one of the first, Internet powerhouses like Google Inc. and Yahoo Inc. and upstarts such as Break.com and Metacafe.com are all trying to capitalize on the rising popularity of online video.
In February, YouTube’s 9 million U.S. visitors viewed 176 million pages, compared with 38 million pages at Microsoft Corp.’s MSN Video and 76 million at Google Video. (Last month, The Associated Press and Microsoft launched an advertising-supported online video news network, using Microsoft’s technology.)
For now, the 25-employee YouTube is subsisting on $11.5 million invested by Sequoia Capital, the same venture capital firm that helped launch Google. Hurley and Chen hope to start selling video ads soon; much like Google with its search engine, YouTube conceivably could display ads hawking a product or service related to whatever video is being watched.
But that might pressure the company to do more to block pornographic videos. Though such clips violate YouTube’s policy, the AP recently found footage of strip-teasing women and of graphic sex scenes promoting other porn sites. YouTube aggressively removes such material after it receives complaints, but not before thousands watch.
Besides scaring off advertisers, YouTube’s vulnerability to porn risks infuriating parents, said Greg Kostello, chief executive of vMix, one of the many video sites trying to catch up to YouTube. Unlike YouTube, Kostello said, vMix uses filters to keep out pornography and other inappropriate material.
via newsvine.