TurkmenPost

Maxim magazine celebrated its 100th issue by building a 75-by-110-foot billboard featuring its cover image of Eva Longoria, billed as "TV’s Sexiest Earthling." The billboard doesn’t tower over a highway, however. It’s flat on the ground so that it can be seen from a satellite and posted on Google Earth.

The cover is made of a vinyl-mesh screen and reads, “THE ONLY MAGAZINE BIG ENOUGH TO BE SEEN FROM SPACE — AND ONLY IN VEGAS!” A barely dressed Eva Longoria, star of ABC’s “Desperate Housewives,” graces the 75-by-110-foot display just outside Primm, near the California state line.

The cover is part of several days of events celebrating the magazine’s 100-issue milestone, including poker and golf tournaments at the Wynn Las Vegas hotel-casino, a Maxim public relations representative said this week.

Erika Yowell, a spokeswoman for the Las Vegas Convention and Visitors Authority, told the Las Vegas Sun that her agency is involved with the promotion because the magazine’s readers are a good target audience for the city.

Maxim is one of the “lad’s magazines” that feature scantily clad, but not nude, young female celebrities.

via msnbc.